Our new-generation product lineup released since the launch of the Mazda CX-5 has earned customer support and high acclaim around the world for its powerful sense of vitality born of Mazda’s KODO—Soul of Motion design language and combination of driving pleasure and environmental performance delivered by SKYACTIV TECHNOLOGY. I feel this shows our company-wide quest to deliver unique value transcending notions of class and segment. Mazda is beginning to fulfill its dream of becoming an irreplaceable presence in the lives of our customers, connected to them through a strong and special bond. We strive to regularly update our products and continuously introduce the latest from Mazda to deliver greater value and refinement. We do this because we believe it is the true path toward satisfying our customers’ expectations and realizing our dream.
The current Mazda3 debuted in 2013 as the third model to join Mazda’s new-generation product lineup. Our aim with it as “The Mazda” was to embody the Mazda spirit in the most widely sold model the brand offers. With its unique appeal based on Mazda’s human-centered design philosophy, the Mazda3 assumed its role as a core model for the global market that would lead the way toward the evolution and advancement of the Mazda brand. Highly acclaimed, especially for its impressive design and excellent handling, the Mazda3 was selected as one of the top-three finalists for both the 2014 World Car of the Year and World Car Design of the Year awards.
Our primary theme for this, the model’s first major update, was to heighten the Jinba Ittai driving experience. Toward this purpose, we are introducing G-Vectoring Control (GVC) as the first application of Mazda’s new-generation vehicle dynamics control technology we call SKYACTIV-VEHICLE DYNAMICS. GVC was born from the revolutionary idea of using the engine to enhance chassis performance and was developed based on Mazda’s human-centered design philosophy. It is a technology that aims to provide both the driver and all passengers with the Jinba Ittai experience by realizing smooth, predictable and efficient movement. With our goal clearly defined, we paid close attention to passionate feedback received from our customers as we worked to evolve the Mazda3 to a new level. We started with evolving the product in the areas of safety and peace of mind. This involved further enhancement of Mazda’s advanced i-ACTIVSENSE safety technologies. And, we further evolved the overall quality of the model from a vehicle-total perspective. With our goal being to evolve the Mazda brand and further raise the level of quality, we significantly improved the quality in all respects based on our human-centered philosophy. This ranges from improvements made to the interior and exterior design, to the respective functions, while also achieving a far quieter ride.