Mazda MX-5 Scoops Car Of The Year Award

 The all-new Mazda MX-5 that recently launched in South Africa has been named 2015-2016 Car of the Year by the Japan Automotive Hall of Fame (JAHFA). An award ceremony was held at Mazda’s Tokyo office. The MX-5 Roadster is the third Mazda to win the award following the Mazda RX-8 which took the honour in 2003.JAHFA’s judges praised the all-new MX-5 for its sophisticated open-top sports car design and advanced SKYACTIV TECHNOLOGY. They also noted the outstanding driving performance and fuel efficiency the model exhibits thanks to its lightweight yet highly rigid body.The all-new Roadster is the sixth model in Mazda’s new-generation line-up of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODO-Soul of Motion design. This lightweight open-top two-seater front-engine rear-wheel drive sports car is designed to provide pure Jinba-ittai driving fun. In redesigning the model Mazda concentrated on stimulating the senses and sensations through which people enjoy cars at a deeper level than ever before.“The Mazda MX-5 perfectly embodies Mazda’s car-making philosophy, so we are delighted to have that recognized,” comments Mr David Hughes, Managing Director of Mazda Southern Africa.SKYACTIV is the umbrella term for Mazda’s range of next-generation technologies-including gasoline and diesel engines, transmissions, body and chassis – developed under Mazda’s Sustainable Zoom-Zoom vision to provide both driving pleasure and outstanding environmental and safety performance.