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Mazda Culture

The Mazda Spirit

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Mazda's Spirit

Mazda Spirit stems from Hiroshima

Mazda’s challenger spirit of never giving up can be traced back to the land and people of Hiroshima. After suffering a devastating blow at the end of WWII, when the atomic bomb was dropped, Hiroshima refused to succumb to the devastation and went on to achieve an amazing recovery. This determination to rebuild from almost nothing is a defining attitude which runs through Hiroshima-based company is defined in the Mazda spirit. Mazda welcomes the challenges that others say are impossible. The adversity and barriers we encounter are the inspiration to succeed, we never give up the pursuit of our dream. This is the spirit of Hiroshima – the Mazda spirit. New technologies are only achieved by those who dare. This is our belief, and this is how Mazda builds cars.

The Future of Mazda

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The Future of Mazda

From the Mazda6 to the RX-8.

From motion with soul to radically new engines, the future of mazda is exciting! Building on nearly a century of innovation, we will continue to find unique solutions to the challenges we face by doing things others wouldn’t dream of. Our new SKYACTIV TECHNOLOGY reduces fuel consumption while increasing driving pleasure and our new ‘KODO – Soul of Motion’ design gets the pulse racing like never before. The future of Mazda is about changing the way cars are made. Our aim is to make cars which are more powerful and responsive while reducing their fuel consumption and overall environmental impact. We want to make them more comfortable and agile by lowering their weight and making them more compact. The future of Mazda sounds like quite a challenge. One we happily accept.

Mazda President Vision

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Message from the President

Message from the Mazda President

“Mazda has developed its business by providing “Zoom-Zoom” cars that are fun to drive. To continue offering customers this “Zoom-Zoom” experience, we see it as our duty to make cars that also provide excellent environmental and safety performance.
We aim to become a “premium” brand in the hearts and minds of our customers – Representitive Director, President and CEO, Masamichi Kogai – Mazda President
In order to achieve this we have developed SKYACTIV TECHNOLOGY, a set of innovative new technologies which together realize an unprecedented balance of driving pleasure and environmental and safety performance. These same technologies also enable Mazda to remain profitable despite a strong-yen environment. Vehicles incorporating the full suite of SKYACTIV technologies have received high praise from around the globe. The Mazda CX-5 was named the 2012-2013 Car of the Year Japan and the all-new Mazda6 (Atenza) was chosen as a top-three finalist for the 2013 World Car Design of the Year award. Next, the all-new Mazda3 (Axela), fully redesigned to incorporate SKYACTIV technologies, will be launched globally with sales starting in North America in autumn this year. With successive launches of fantastic new products such as these, we will continue working to improve the value of the Mazda brand. The “challenger” spirit that has made us the world leader in rotary engines is still alive and well at Mazda. Retaining this “challenger” spirit, the entire Mazda group will work as one in the areas of product, quality, sales and service, to create a special bond with our customers and become a “premium” brand in their hearts and minds. We will also continue our efforts to meet our constantly changing responsibilities to society and be worthy the trust our stakeholders place in us. I greatly appreciate your continuing encouragement and support for us.” Representitive Director, President and CEO, Masamichi Kogai – Mazda President.